Firstly we'd like to say. It's a blessing and a curse to drive trends and create things for a living. As creators It's our jobs to be conscious about the things we make. Especially in this day and age, where coffee machines come in hundreds of options, and each doing the same damn thing. Listened to The Minimalists episode "Creating." I especially love @ 16 min 20 sec. They compare the creative process to the tourettic person along the subway line. The person is yelling to themselves or at a wall. We've all seen this person. Yes, this person is creating a ton of content. Yes, this person is gaining a ton of attention, but is that content worthwhile? Is the content fruitful? Is he/she creating something meaningful, and for the better good of the world, or is he/she creating the same damn noise everyone else is? #foodforthought