Why, Aren't you Clever Nike

I'm spending 5 days in Shanghai working at one of factories following a device I designed for Amazon. While here I usually spend a big chunk of my time at the factory and get back to my hotel quite late, therefore the day time hour available to play tourist is little to none.


I was lucky enough to overlap a weekend trip. Landing Saturday I head straight to work and didn't get home until 845 pm.  On top of working late the awesome phenomenon we call "Jet Lag" wasn't playing in my favor.


Sunday I didn't have to come into the office until the afternoon so I walked to the near by shopping strip by the hotel. The area was jammed packed with shoppers and hustlers, the hustlers are super funny approaching you with brochures for fake; watches, hand bags, sneakers, clothing and sex. Any whom this is a whole other conversation on it's own.


From a far I spotted a Nike store, I religiously visit Nike stores in different cities because I really appreciate their interior design. This particular store had a huge photo wall, frames upon frames of athletes tiled along the wall from the first floor to the fourth floor. Visually this is a compelling sight.


The thing that really drew me in was not the tiled photos but the black rubber material masking the whole wall. If you look closely these black pieces are cropped patterns taken from the soles of popular Nike shoes. There is the Air Force Ones, Waffles and possibly a Jordan. This is an awesome alternative to painting but I thought it would be super fun as a tack board. I could use this wall in our office to pin up our work or inspirations.  Check it OUT.