wanderlust / [wander-lest] // noun 1. A strong desire to travel.
When designing the logomark for HoBo we knew it was about travel and adventures, therefore it was clear to draw inspiration from things related to: location, geography and traveling. The final logo was chosen because how extensible the longitude & latitude mark is. We love its application. From a branding standpoint, imagine Ho° & Bo° replaced with real coordinates relative to the adventure.