brand new / [brand n-y-oo] // adjective 1. completely new, unworn in its original box, in it's original state that it comes when purchased from he store & has never touched the floor. 

This is a branding project for DEADSTOCK inc.

Deadstock is an apparel & lifestyle brand rooted in the sneaker culture. Founded by long time EA veteran Sammy Greenberg and NFL champion Jordan Norwood of the Denver Broncos. Their background forges a company unlike others.