banh mi /  [ˈbän mē] // noun 1. A Vietnamese snack with French influences. Consisting of a baguette filled with a variety of ingredients, typically including meat, pickled vegetables, and chili peppers.

This is a Branding project for "Dinosaurs Sandwich", a Banh Mi shop in San Francisco. The final design direction was influenced by the fun personalities you find in every shop, and the combination of the iconography of a baguette and dinosaur combo.  Now with four locations:  2275 market street, S.F. 2522 ocean ave, S.F. 50 eureka square, Pacifica.