Minus8 / [mine-us-8] // noun  1. Minus 8 : Changed nothing and everything about making watches.

A short intro designed and produce for the Minus 8's launch party at Astro Studios. 

We wanted to capture the different faces, sounds, and movements of the analogue watch. The visuals emphasize the beautiful graphic design work of the collection, and in the end the music builds up like a ticking time bomb. The “boom” and "smoke" effect is deliberate in saying Minus 8 means business.