Discovery in Experimentation

Recently we were approached with a potentially lucrative project & business opportunity. Lets just say its something as demanding as cake sales on birthday anniversaries. Always guaranteed right? Our initial thought was to design everything in house and outsource what we aren't able to-- to an expert.  Typical Creative Session thought process, right? CS_SewingMachine_CreativeSession

What started as a night of prototyping, spontaneously turned into a bunch of grown ass men geeking out over materials. Instead of properly prototyping what we needed, we designed products that the materials could potentially become. Wallets, Key Chains, Sweaters, Aprons, Hats ect. Spontaneity is what drives Creative Session and we love it. You're never restricted by deadlines or boundaries, and are able to design freely. (Best mindset to be creative in.)


The best part of the night was that we generated many more ideas than we had anticipated just by taking the initiative in prototyping one single idea; therein lies the beauty of discovering new ideas through experimenting.