Nixon pioneers some of the most aesthetically interesting watches to us. They are a brand we've continued to follow and be inspired by. We're quite positive a percentage of you have friends whom own at least one or more purely because of how well designed these watches are. Here at the CS lab we are more than familiar with the Nixon brand, the recent Tone on Tone Ad by Nixon is something we reference and keep on being influenced by. With this said we're giving it a go, here is our own spin on a Nixon watch called "The Minamalist"
"simplicity is the new black."--creative session
"The Minimalist" is a design inspired to be pure simplicity. Our goal is to design a watch that equates to "Less but Better." The question we asked our selves was; How do we make something more meaningful by taking away? We understand as we continue to grow expectations began to pile up, with more expectation we require more time. "The Minimalist" is our attempt in removing the anxiety to our constant battle with time and disguising it subtly. Designing the watch we redirected the focus to the hour hand of the watch, by doing this - the initial read should give the watch bearer the approximate hour of the day and not be distracted by the minutes left within that hour. The minute hand is designed to be a secondary focus. With the "Less but Better" philosophy we also wanted to focus more on the materials and design but less on the overwhelming graphics most companies add to their watches.