Goodbye 2011 Hello 2012

"We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day."  ~ Edith Lovejoy Pierce

2011 has been such a successful year as far as brand awareness. Being able to work on awesome projects and grow together as a team is great.

Creative Session Keith Anh Hoang

We started the year off by re-crafting Creative Session as an industrial design lifestyle driven collective rather than a clothing company. Anh and I felt as if we have gotten too involved with apparel that we lost track of our fascination of product design and the website was going in a direction of a clothing company rather than an industrial design collective. In a sense I think we both have been grappling internally about the identity of Creative Session and what we want people to perceive us as. We both graduated as industrial designers and wanted to use Creative Session as a company that emphasizes on working with other designers to make cool projects. The results will be our SESSION- hence the Creative Session.

As the year progressed Keith, Anh and I worked on many different projects all the while bounced ideas off each other. The projects were anything from Album Covers, Music Videos, Graphics, Animations, Photography, Industrial Design to Logos and much more. At this point we realized the true creative session was between everyone in the CREW!! we've been having our own Creative Session this whole time.

2011 definitely brought us all together even more. We now work closely and the dynamics of the crew has become easier to define, we can work faster, more efficient and our roles have dictated when and where we're needed for any given project.

Anh and I do not stress about the types of projects we work on anymore but we're excited about the projects we all are able to make happen!

SPECIAL THANKS | they contributed to our growth big or small. Paul Vu, Siphavy Hem, , Steven Tran, Noel Andrade, Ryan Huy Nguyen


We ended our year with the "Homeward Bound" Collection. The collection is about designing shirts that is iconic to the state we all have lived in. We threw a release party to sell sweaters and shirts we made. Here are photos from our photo booth.

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