We love stalking Adweek for inspiration. A huge part of being an industrial designer is to pitch ideas. Sell a dream, a vision to a clients. The best way to do this I think, is through story telling. Industrial design isn't just about drawing awesome shit, CAD'ing sex appeal and cool aesthetics. To us its about capturing a clients DNA. Telling them who they are. Then telling them who/what they can become. It's more important than the final product. Lay the ground work before building the building. More and more we've realized that integrating a good analytical eye into our design process goes a long way. Be empathetic to who they are historically. Innovation is building upon the past.
Today I watched a Nike ad called "Unlimited You" -- My immediate reaction was... I thought "Just Do it" was already amazing. Cudos to Weiden & Kennedy for this one. They've captured the essence of "Just Do It" Then pushed the brand beyond it. I love it.
