The Foundation Event ft. EARN YOUR STRIPES gear and design

Updated: This is a guest post from Hieu Pham of Moon Patrol Crew, who is a good friend of ours in Portland. The longest running bboy competition in Portland, The Foundation has always been a jam that everyone looks forward to each year. For the longest time, there was no promotion involved; the event didn't even have a name. We knew it as "Reed", since it was at Reed College in the Sellwood area, and promotions were strictly word of mouth. When the 6th competition came around, Huy Pham, my older brother, decided to start calling the event "Foundation". The reason behind the name was because it was the jam where a lot of the Portland bboys made a name for themselves. That’s what this event was always about. The money was always just a bonus.

The team up with CREATIVEsession happened because of a shirt design that sparked all kinds of ideas in my head. This was the "Earn Your Stripes" shirt, designed by the creative minds of Hoang and Anh from CREATIVEsession. I always felt that traveling was essential to the growth of a dancer. You put yourself in a completely different city, where no one knows who you are. The real challenge of this experience is to meet the standards of that scene. Win, lose, or draw, the outcome of it all is a change of perspective and a raised standard coming back home. Since a lot of Portland are younger kids that haven't had the opportunity to experience this, I decided to invite crews from outside of Portland this year. This included crews from Seattle, Texas, California, and Arizona. This was our way of bringing the travel experience to Portland.

All in all the jam went very well. People seemed to have enjoyed it, competitors and spectators alike. Music was great, very classic battles went down, and generations old and new of dancers were inspired. I was super stressed during it all, but in the end it was all worth it. Big thanks to everyone that supported and helped out with the event, especially my crew, my brother Huy Pham who was also the DJ, and my girlfriend Sereyneth who helped me throughout the entire process. BIG shoutout to CREATIVEsession for the shirt design and flyer design. See y'all next year!

Check out the final battle below:


So this year "The Foundation" is throwing it down at Reed College; the breakdance event is bringing competitors from all around the country to Portland, Oregon. Some of their previous guests include: SuperCr3w (ABDC champs), Skills Methodz, Massive Monkees, and many others. The event dubbed "Earn Your Stripes" will be happening on Saturday, April 9th, 2011, and doors open at 6PM.


Here at the CREses kitchen we're cooking up some hot flyers and posters for the event. The event will be titled "Earn Your Stripes", taking the name from one of our successful t-shirt design.

(Anh Nguyen rocking an "EARN YOUR STRIPES" shirt) earn your stripes sample

I spend a few solid days to knock the conception of the design out. I wanted to stay true to the shirts original design intent. The flyers kept the striped text - but also played up the concept a bit more by adding additional colored stripes. Hope you like:

(general layout of the post card)

creativesession the foundation flyer design

(some close ups)

creativesession, the foundation designing flyers

<(Fliers printed to fit a 8.5 x 11 sheet. Realistically it should be 5x3. )

Creativesession the foundation flyer design

creativesession desiging the foundation flyers.